What exactly is eCommerce optimization? Is it an activity that entails optimizing your online storefront for better customer support, or does optimization include redesigning your website to generate more leads at scale? Honestly, the answers involve a little bit of both – and much more too. At a minimum, professional eCommerce optimization accounts for online customer support and a website design that maximizes leads. If you do everything right, you can see boosts in sales figures and other key metrics like average cart value. Here’s what else eCommerce optimization services can accomplish for your business.
What are the leading software platforms designed for eCommerce?
Not too long ago, the only way to make an online store was to code everything manually. You used to be able to get by with cutting and pasting code snippets from Amazon widgets, yet this process was painfully slow and overly complex for beginners. Without a doubt, early movers in the eCommerce space used to have a significant advantage over rookie entrepreneurs, but that’s not the case anymore.
Anyone with a base knowledge of building websites with WordPress can install plug-ins for WooCommerce, X-cart, Shopify, and Magento, just to name a few of the more popular choices. Each of these pieces of software comes with everything beginners need to start an online storefront; however, setting everything up isn’t the biggest challenge. Instead, the biggest hurdle to overcome is optimizing the website for leads and conversions.
Generate more leads and conversions
You don’t convert a website visitor into a customer until they make a purchase. The distinction is vital because many entrepreneurs assume a conversion is when someone shops around the site. Your customers actually need to buy something before you spike the football. Otherwise, you’ll mistake leads for conversions. Without a doubt, generating leads is critical, yet it’s a mistake to assume leads will become paying customers. Thus, eCommerce optimization services increase the likelihood of converting leads to sales.
Better shipping and fulfillment
Sometimes, an online store can be a victim of its own success and not be able to accommodate a large order volume. It’s a great problem to have, but annoying nonetheless. But if you work with an eCommerce optimization agency like ours, you can streamline shipping and fulfillment to improve customer service and satisfaction. You might be ignoring opportunities to shorten the time it takes to deliver products and not even realize the mistake.
Infographic created by FMH Conveyors – flexible roller conveyor
Boost online revenue
The culmination of eCommerce optimization is always a boost in online revenue. After all, that’s the entire point behind selling products online. You can reach consumers worldwide, provided you focus on the customer’s journey and expedite the shopping experience. There’s no guarantee of success in the eCommerce industry because you’ll have plenty of competition, so an eCommerce agency can put you on the right track rather than fall behind.
Notwithstanding those aspects, eCommerce optimization entails much more like search engine optimization and multimedia optimization, among other activities. As such, it’s wise to take the advice of an eCommerce optimization agency like ours.