A website is the face of your company, and can either help or hinder your sales. It is important to always be ahead of the curve when it comes to website design, and to never be afraid to try something new! Here are some ways in which you can make your website stand out.
- Use interesting graphics and shapes
Although a website with simplistic features is easy to navigate, it does not mean it needs to be void of color and character. Adding interesting graphics and shapes can really draw in consumers and make them want to explore your website. Brian Chung of Alabaster Co. explains more:
“Choosing a more fluid design concept, especially with the main page, is very captivating and trending among many high quality sites. Incorporating more color, 3D elements, fewer images and interesting typography are all ways in which you can take your website to the next level.”
- Include interactive elements
Interactive elements are a great website feature when done well. These can include mini games, quizzes and animated graphics on your site. Interactive elements are helpful in peaking the interest of your target audience, and can get them to stay longer and look around at what your website has to offer.
Just be careful that these interactive elements do not make your website lag, as this can be frustrating to those trying to view your site. Another thing to note is that some interactive elements like fun mini games and quizzes can actually be used to gain insight into your customer without them even realizing. This feedback can help you to make your company or website better.
- Get professional pictures taken
A successful website is not only easy to use, but also looks professional. This means you need to invest in getting good pictures taken of your product, or of your company/employees. A picture can say so much without saying anything, and can simply sell your product without even needing to write a description. Andrew Griffith of Garden Furniture explains below:
“It pays to have images that make your website look high end, and will keep people scrolling through all of your products. A picture is also retained much better in a person’s mind than text, which means they will more than likely remember a picture they saw on your website for much longer than something they read. Pictures also help with brand recognition which is very important when trying to retain and gain new customers.”
- Write fun and unique blogs
Blogs are very beneficial at increasing your clientele, and can help with brand loyalty. A blog showcases not only your business, but also the personality behind it. This is why it pays to have a fun and unique blog that stands above your competitors. Eli Inman of US Investment Network explains below:
“A blog is also helpful in creating content, and can be repurposed for social media posts, videos and podcasts. It helps for people to get to know you and your business which can increase your consumer base, and your sales. A blog is a great way for you to try different content and to see which ones get more engagement. You can then use this information to write more interesting blogs, and have a better idea of who is engaging with you.”
- Have control over your own website
Although it can be easier to allow someone else to have control over your website, it is not always the best option. Owning your website gives you more creative control, and allows you to make changes whenever you want. It also means you can try different things frequently and put your own personality into it. Mia Cloud of the Cloud Law Firm explains below:
“Collaborating with graphic designers but still having your own creative freedom can be better for you at the end of the day. This is especially true when you are just starting out with your business as you can expect to make many changes to your website in the beginning phases.”
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